There are many other factors that can influence your ranking besides those mentioned previously, many of which will be mentioned in the Page Critic advice table.

For example, another factor to keep in mind when building your Web pages is keyword proximity. This refers to the placement of keywords on a Web page in relation to each other or, in some cases, in relation to other words with a similar meaning as the queried keyword. For search engines that grade a keyword match by keyword proximity, the connected phrase "home loans" will outrank a citation that mentions "home mortgage loans" assuming that you are searching only for the phrase "home loans". Therefore, always try to group words together that might be searched on as a single phrase by a user. At least 80% of searches on average will be for two or more keywords.

WebPosition's Page Critic attempts to display the major statistics believed to be used by the search engines to determine relevancy. However, since the search engines do not publish their formulas, any statistics provided in the Page Critic are only approximations or estimates based on our research of how the search engines score a page.

IMPORTANT TIP: Use the Page Critic Advice table first to improve you rankings. For additional help, study the statistics in the Page Analysis table. Your goal is to try and make your page have similar statistics to those pages that already rank well. You can do this by comparing your page to a specific page, a group of TOP ranking pages, or to the TOP Averages for that engine. The comparison options may be set on the second tab of the Page Critic screen. Making your numbers "higher" than your competitors is not always going to help. Most engines rank pages well that appear within acceptable ranges. If you exceed their limits, you can actually hurt your ranking, rather than helping it.