2.10 Body
The BODY
area is where the bulk of the text on a page generally resides.
The ALT, COMMENT, AND LINK tags all can appear within the
body area. When they do, they are counted as part of that
particular area, rather than the BODY area, on the Page Critic
report. The only words counted in the body are those that
do not fall in some other more specific area.
Example of a complete page which includes the BODY area and
tags within it:
<HTML>
<HEAD>
<TITLE>Widgets and More!</TITLE>
<META name="description" content="Widgets
by Jerry's Widget Emporium are the best widgets money can
buy.">
<META name="keywords" content="blue widgets,green
widgets,red widgets, Jerry's Widget Emporium">
</HEAD>
<BODY>
<P>Widgets by Jerry's Widget Emporium are the best widgets
money can buy.</P>
To learn
about our widgets, choose one of the following: <BR>
<A
HREF="blue-widgets.htm">Blue Widgets</A>
<BR>
<A HREF="red-widgets.htm">Red Widgets</A>
<BR>
<A HREF="green-widgets.htm">Green Widgets</A>
<BR>
</BODY>
</HTML>
QUICK
TIPS:
¡¤
Always use your primary keywords in the body tag area at least
one or more times.
¡¤
Try to place your primary keywords at the start of the tag.
¡¤
Try to repeat the keyword near the end of each paragraph in
the body and near the end of the body area itself. Some search
engines such as Lycos are claiming that they look for themes
on a page and will rank pages higher that use the keyword
throughout the page, rather than only at the top of the page.
¡¤
Avoid listing the same word multiple times in a row since
some engines may penalize for this. Instead, use the keyword
multiple times, but separate them by other words in your text.
¡¤
Use the longer form and the plural form of a keyword when
possible. For example, if you use marketing in your Title
tag, a search on marketing or market will yield a match on
most engines. However, words like companies will not always
yield a match on company since company is not an exact "substring"
of companies. In these cases you'll want to try and use both
forms of the word.
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